overview

With over 14 years experience in management, digital production, strategy, marketing, client management, web and mobile development, I've helped guide global brands into the digital space, specializing in building custom technology to suit varied content and branding needs.

Prior to starting Stateside, I have helped agencies and production companies build out their digital offerings. I have served as the director of digital at Zambezi, head of digital at Rock Paper Scissors and was the global director of digital at TBWA\Media Arts Lab, focusing on Apple’s global digital business presence - helping to maintain the company’s position at the head of the digital innovation curve.

I've managed multiple digital departments, overseeing producers, developers, creatives, technologists, and strategists, in multiple countries and on multiple continents. My experience in automotive & technology industry is extensive, I've worked on many brands - both large and small; Ford, Lincoln, Audi, Subaru, Apple, Google, HP, Seventh Generation, Citgo, Harley-Davidson, Cargill, White Castle, American Standard, Coca Cola, 2K Games, Footlocker Brands, Caesar’s, Taylormade, Strongbow Cider.

This extensive portfolio has brought me recognition from Effie, CADDIE, FWA, and One Show.

I graduated from college with a a B.F.A. in painting from the University of Michigan. I also spent time studying abroad in Italy as well as a semester at the Center for Creative Studies in Detroit.

work experience

2012-13:
Director of Digital
Zambezi LA
2012:
Head of Digital
Rock Paper Scissors
2011-12:
Director of Digital
TBWA \ Media Arts Lab (Apple)
2008-11:
Director of Digital Production
Carmiachel Lynch
2006-08:
Director Project Management
Agency.com
2006:
Sr Engagement Manager
Wunderman Team Detroit
2005-06:
Project Manager
Enlighten
2002-05:
Project Manager, Sr Project Manager
J Walter Thompson
1998-02:
Account Manager, Project Manager
Doner

education

1995-98:
University of Michigan, BFA Painting
1997:
Center for Creative Studies
1996-97:
Studio Art Centers International, Florence Italy

specialties

contact

email:
pete@petermertz.com
phone:
+1.313.330.4091

links